Selling a home doesn’t have to be a huge hassle—yes, even if you’re trying to get your home sold as quickly as possible and for as much as possible. There are a few simple things you can do to make your home sale profitable and timely. Here are 8 things to do to ensure success when selling a home on O’ahu.
8 Steps to Success When Selling a Home on O’ahu
1. Hire the Right Agent
The single most important thing you can do is to find the right listing agent. Experience matters. Location matters. Communication matters. Success stories and testimonials matter. Interview agents to find one that will take the time to listen to and understand your needs, who will communicate with you throughout the entire process, and who’s experienced not just in O’ahu real estate, but in selling homes in your specific neighborhood.
The right agent will have an in-depth understanding of the local market, will be constantly on top of what’s happening around the area, and will have lots of tech-savvy marketing tools.
2. Price Your Home Right
This is where an experienced and market-savvy agent will really come into play. Pricing is crucial to making money when you sell a home while keeping that list time down. A great agent will know how to price your home competitively while protecting your equity.
3. Complete Fixes and Repairs—Within Reason
Don’t overdo it on the upgrades. Minor fixes and repairs pay off well before big renovations. Fresh paint, new curtains, deep-cleaned carpets or refinished floors, and new door handles and cabinet hardware are good starting points. And fixes and repairs are a must—leaky faucets, running toilets, squeaky floorboards, hanging shutters, off-track closet doors… these things must go.
If you want to really impress your buyers, other great (and cost-effective) upgrades include a new front door or garage door, new kitchen appliances, countertops, or flooring, and a new roof. Ask your agent what upgrades they’d recommend.
4. Don’t Forget That First Impressions Matter
Curb appeal is key—if a buyer doesn’t like what they see from the front, they may not even come inside. So take some time to work on your yard. Plant flowers, trim dead palm fronds, get a new mailbox, or powerwash your siding. Spruce up your entryway with lighting, flowers, or even a bench or chair.
5. Stage Your Home Tastefully
Staged homes sell better than messy homes or empty homes. So start removing your clutter and personal items, but DON’T completely empty out your house. Get rid of personal memorabilia like family photos. Arrange furniture to best showcase the floor plan and maximize space. Remove pet smells. Maximize lighting, open windows, replace light bulbs. Even half-empty closets to make them appear larger.
Your agent should be able to give you some great staging and decorating tips, and may even have a pro stager on hand.
6. Market to the Right Audience
Your home could be the best on O’ahu, but if no one sees it, no one will buy it. You want to market to the largest audience possible, through every platform available so any buyer can find it, anywhere in the world. Again, this is where a great agent comes in handy.
Your agent should have the resources and connections to have high-quality photos taken to showcase your home on the MLS, social media platforms, and any additional feature web pages they offer. For sale and open-house signs are a must. Print ads, email marketing, and even door-to-door mailers are also common forms of advertisement. Find an agent who does it all.
7. Always Be Ready to Show
Keep your home clean and staged. Don’t leave dirty dishes or laundry lying around, stay on top of bathroom grime and dust bunnies, and always be ready to skip out if you get a last-minute call about a buyer stopping by. And make sure to take your pets when you leave.
8. Be Prepared for Closing and Moving
If you’re ready to move out as soon as a buyer makes an offer, you may be able to use this to gain some price negotiation power against a buyer eager to move in quickly. Start packing, plan for additional costs, inform utility companies and homeowners insurance, and have all legal paperwork ready to go for the closing.
Need a Realtor Who Will Sell Your O’ahu Home Faster & for More Money?
If you’re looking for an O’ahu Realtor who will get the job done right, then it’s time to contact RE/MAX Honolulu. As your local guides to all things real estate on the island, we’re here to help you learn the value of your home, get it ready to sell, and list your home successfully.